Privacy Policy

Effective July 2025

Overview

This Privacy Policy explains how Dr. Alia Datoo and her affiliated brands - including ENSŌ, SoulCode Kenya, and associated wellness programs - collect, use, and protect personal data shared through our websites, booking platforms, digital courses, and other communication channels.

By accessing our website, participating in our programs, or engaging with any of our services, you acknowledge and agree to the terms outlined in this policy and our Terms & Conditions.

For any inquiries or requests regarding this policy, please contact us at hello@aliadatoo.com.

Scope of this Policy

This policy applies to all visitors, clients, and members (“you,” “your”) interacting with any of our online or in-person offerings. It covers:

Data collected via our websites, events, and digital programs.
Communications through email, social media, or messaging platforms.
Data processed for bookings, purchases, and marketing activities.

Data We Collect

We collect only the information necessary to provide our services effectively and ethically. This may include:

Personal details: name, email address, phone number, and billing or shipping details.
Booking and program data: session history, preferences, or goals shared during sessions.
Payment details: processed securely via trusted third-party providers (we do not store credit card data).
Technical data: IP address, browser type, and site analytics via cookies or tracking tools.
Sensitive data: occasionally, when relevant to healing or mentorship sessions, information regarding wellbeing or past experiences may be collected with your explicit consent.

How We Use Your Data

Your data is used to:

Deliver sessions, events, and digital products you’ve purchased or subscribed to.
Communicate regarding your bookings, resources, or membership updates.
Send newsletters, updates, and promotional materials (only if you have opted in).
Improve our website, services, and user experience through anonymous analytics.
Comply with any legal, accounting, or tax obligations.

We rely on the lawful bases of consent, contractual necessity, and legitimate interest to process data, depending on context.

Cookies & Analytics

Our website uses cookies for authentication, preferences, performance, and analytics. You can disable cookies in your browser settings if you prefer.

We use analytics tools such as Google Analytics to understand how visitors use our site. These tools collect general data like device type, location (city/country), and site interaction trends.

Data Sharing & Storage

We do not sell or rent personal data. Information may only be shared with trusted third parties essential to our operations, including:

Website hosting and domain management: Wix, WordPress, or equivalent.
Email marketing and booking tools: Ontraport, Book Like A Boss, Zoom.
Payment processors: Stripe, PayPal, or other secure gateways.
Analytics and communication platforms: Google, Meta, and related service providers.

All third parties adhere to strong data protection standards and process data only as instructed.

Retention & Confidentiality

Session and client data are retained securely for up to three (3) years after your last engagement, unless otherwise required by law.
Financial and legal records may be stored for up to seven (7) years in compliance with tax regulations.
All digital storage systems are password-protected and encrypted.
Session content, including audio or video (e.g., Zoom recordings), is stored only with consent and may be shared with you for personal use.

If a client expresses intent to harm themselves or others, we may be legally required to report to relevant authorities for safety reasons.

Your Rights

You have the right to:

Access, correct, or update your personal information.
Request that your data be deleted or archived.
Withdraw consent to receive communications at any time.

Requests may be made via hello@aliadatoo.com, and we will confirm any updates or deletions once processed.

Security Measures

We take data security seriously. All personal data is protected by secure servers, encrypted connections, and controlled access. Only authorized personnel and contractors with confidentiality agreements may access this information.

Updates to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The most recent version will always be available on our website, and significant updates will be communicated directly to our subscribers.

Contact Information

For any privacy-related inquiries or to exercise your data rights, please send an email with subject line: Data Protection to
hello@aliadatoo.com